Specialty shops, online and at the counter.
Needlepoint and yarn shops, florists, wine shops, soap makers and galleries, with one to three locations.
IndustriesShopify and websites for specialty shops
Journey Lab designs, builds and grows Shopify stores for specialty retailers such as needlepoint and yarn shops, florists, wine shops, soap makers and galleries, with the counter and the website running as one system.
When shop owners call us.
- The first site was built on Wix or Square, and the shop has outgrown it.
- The counter and the website run on two systems, and the stock never matches.
- We carry thousands of canvases, threads or bottles, and customers can’t find the one they want.
- The holidays are coming, and I can’t afford a move that breaks the shop.
What we do for specialty shops.
- 01
A store built for how your customers browse
Canvases by designer, arrangements by size, bottles by case, each with its own page.
More on this - 02
Moves with nothing lost
Products, customers, orders and gift cards moved onto Shopify, with the shop open the whole time.
More on this - 03
The counter and the site as one
Shopify point of sale at the till, sharing stock, customers and rewards with the store.
- 04
A brand people can hold
Identity, packaging, window signage and postcards, the same on the street as on a screen.
More on this - 05
Regulars back between visits
Email, SMS and rewards that bring regulars back, and local search that brings neighbors in.
More on this
The proof.
+2,150%Annual sales, 2022 to 2026, over our four years togetherWe turned a local needlepoint shop into a national brand.Stitch by Stitch
+88%Total sales, all channels, 2025 vs 2024We launched a gallery as a brand, a store and a destination.Atelier Modern
+55%Clicks from Google search, September 2026 vs September 2025A Larchmont florist, found across Westchester.The Flower Bar
10% to 38%Share of the online revenue Klaviyo tracked that came from email and SMS, October to November 2023Three wine shops, in touch with their customers between visits.Cambridge Wines
Questions.
Have you worked with shops like mine?
Yes. Stitch by Stitch, a needlepoint shop in Larchmont, grew annual sales 2,150% over our four years together. Atelier Modern, a gallery, grew total sales 88% in 2025.
Can you move my shop before the holidays without breaking it?
We plan the move around your busy season, and the shop stays open the whole time. Your Flight Plan sets the dates.
Will I be able to run it myself?
Yes. The store is built so your team can update products and pages, and we train you at the counter.
Do you work with needlepoint and yarn shops?
Yes. Canvases, threads, pre-orders and classes each get a place in the store, organized the way stitchers browse.
Do you only work with shops in New York?
No. The studio is in New York, and we accept work globally.