CAWRetail marketing · Growth partnership
Cambridge Wines
Three wine shops, in touch with their customers between visits.
- Sector
- Wine, beer and spirits, three New Jersey shops
- Project
- Growth partnership
- What we did
- Strategy, Messaging, Shopify, Email
- Built on
- Shopify, Klaviyo, Every Door Direct Mail
The result
10% to 38%Share of the online revenue Klaviyo tracked that came from email and SMS, October to November 2023KLAVIYO · OCT TO NOV 2023
- +684%
- Email and SMS revenue, November vs October 2023Klaviyo business review
- 3×
- SMS click rate, November vs October 2023Klaviyo business review
Three wine, beer and spirits shops in New Jersey. We wrote the brand master, created the Mix Case offer, and kept customers hearing from the shops between visits.
The situation.
The store was already on Shopify, but customers rarely heard from the shops between visits.
The brief.
Give people a reason to open, and a reason to visit.
The print.
The Mix Case, Club Cambridge and the signs in each shop, in one voice.
Sell the case, not the catalog.
The Mix Case, twelve bottles picked by people who know wine, became the reason to visit the site and the hero of the storefront.
Know who walks in.
Customer profiles and a brand master gave every message one voice. We also found most local directories missing the shops, and fixed the listings.
Keep the conversation going.
Klaviyo email and SMS, with welcome flows and regular campaigns, built a list of email and SMS subscribers the shops can reach any day.
Go to the mailbox.
For the Morristown grand reopening we designed Every Door Direct Mail postcards to bring the neighborhood through the door.
Running a business like Cambridge Wines?
Tell us where you are and where you want to go. It starts with a conversation, then your Flight Plan in writing.
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