ATMBrand launch · Full brand launch
Atelier Modern
We gave a new gallery its voice before the doors opened.
- Sector
- Art gallery and design shop, Larchmont, New York
- Project
- Full brand launch
- What we did
- Strategy, Brand Identity, Messaging, Design, Shopify, Development, Retail, SEO, Email
- Built on
- Webflow, then Shopify and Shopify POS, Klaviyo
The result
+88%Total sales, all channels, 2025 vs 2024SHOPIFY · 2025 VS 2024
- 53.5%
- Average email open rate, March 2025 to March 2026Klaviyo
A gallery and design shop in Larchmont, New York. We wrote the strategy and voice before opening day, then built the store, point of sale and the marketing that followed.
The situation.
Two sisters, an empty storefront and one question: why does buying art feel so intimidating?
The brief.
A gallery where anyone can buy art like a seasoned collector.
The strategy.
A gallery where anyone can buy art like a seasoned collector.
A store that sells like a gallery.
Website, Shopify and point of sale, with a page for every artist and exhibition.
A page for every artist.
Exhibitions, the curator’s journal and art advisory, all in one store.
Marketing in her voice.
Exhibition launches and invitations by email, and search for every artist.
Logo and window signage by Amy Fitzgerald
Running a business like Atelier Modern?
Tell us where you are and where you want to go. It starts with a conversation, then your Flight Plan in writing.
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