A New York studio, working across the city.
For firms, nonprofits and brands from Gowanus to Midtown.
LocationsCreative and growth agency in New York City
Journey Lab is a creative and growth agency in New York City that plans and builds brands, websites, Shopify stores and marketing for firms, nonprofits and founder-led brands across the five boroughs.
What New York clients tell us.
- Our reputation is strong, and the website hasn’t kept up with it.
- We run programs, sales and events, and the site can’t keep pace.
- Every vendor knows one piece, and nobody owns the whole picture.
- We need people to find us among a thousand others nearby.
What we do in New York.
- 01
Brand and identity
Positioning, identity and the materials that carry it, from stationery to signage.
More on this - 02
Websites your team runs
Fast sites on a platform you own, with every inquiry sent where it belongs.
More on this - 03
Ticketing and Ad Grants
Tickets and gifts on your own pages, and Google Ad Grants aimed at real results.
More on this - 04
Search and AI answers
Pages written to be found, and quoted, when New Yorkers search.
More on this
The proof.
+385%Website visits, August 2026 vs August 2025We brought a landmark arts center to life online.Powerhouse Arts
100Accessibility scoreAn ampersand that carries a firm.Manice Budd & Baggett
100Speed score on desktop, with best practices and SEO at 100 tooA clear first step for parents, set in type made for reading.Imagine Reading
4 to 1Web properties brought into one: three domains and a private student areaFour websites, brought onto one the school owns.Odyssey Works
Questions.
Where is the studio?
In New York. We work with clients across the city and the region, and across the country and abroad.
Do you meet in person?
Yes, when it helps. Most of the work runs through calls, shared documents and the Lounge, our client space.
Have you worked with New York nonprofits?
Yes. Powerhouse Arts in Gowanus is one; its website visits grew 385% year on year.
How does a project start?
With a conversation about where you are and where you want to go. Then your Flight Plan, our written proposal, sets out the approach, scope, investment and how success is measured.