ABBExperience design · Website
Abraham Burickson
A homepage that takes you for a walk.
- Sector
- Experience designer, author and teacher
- Project
- Website
- What we did
- Design, Websites, Development
- Built on
- Astro, Cloudflare
The result
39×Lighter first view, from 126 MB to about 3 MBLAB MEASUREMENT · SEP 2026
- 122
- Frames in the walk, each checked on desktop, phone and phone held sidewaysLaunch check, Sep 2026
- 100
- Accessibility scoreLighthouse lab test, Sep 2026
An experience designer and author. We designed and built his homepage: a walk through his own words, in chapters.
The situation.
Abraham designs experiences, not things, and a brochure homepage would have contradicted everything he says.
The brief.
Make the homepage the argument itself.
The walk.
The places and objects the homepage walks you through.
Not a sales page.
The walk jokes about its own sales funnel, then invites you for a walk instead. The format is the argument.
Designed in his voice.
One line per tap, paced like speech, with his photographs full-bleed behind the words. Big ideas land as single words in green: Majesty. Wonder. Awe.
Same walk, a fraction of the weight.
We rebuilt the engine to load what you need as you walk, turned heavy animations into crisp video and let phones turn sideways. Every image and video now has a written description.
Running a business like Abraham Burickson?
Tell us where you are and where you want to go. It starts with a conversation, then your Flight Plan in writing.
Odyssey Works
Four websites, brought onto one the school owns.