Websites for firms with rules to follow.
For law firms and licensed, regulated services whose clients look them up before they call.
IndustriesLaw firm and professional services websites
Journey Lab designs websites and brands for law firms and other licensed or regulated services, with copy written to the profession’s advertising rules, a site that earns trust at first look, and every inquiry routed to the right person.
When firms call us.
- Our reputation is stronger than our website.
- Clients arrive by referral, look us up, and find a site that doesn’t match the name.
- Inquiries land in a general inbox and wait for someone to notice.
- There are rules on what we can say, and no one on the team who knows how to market within them.
What we do for firms.
- 01
A brand that lasts
An identity built to carry the firm for years, from the wordmark to LinkedIn.
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Copy that follows the rules
Pages written to your profession’s advertising rules, signed off by the firm before launch.
- 03
A page for each practice
Clear pages for each practice area, so clients and search engines see what you do.
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Inquiries to the right person
Each form routed to the partner or team it belongs to, with consent recorded.
- 05
Easy for every reader
Larger type, full keyboard and touch support, on a fast site you own.
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The proof.
Questions.
Have you worked with law firms?
Yes. We designed the identity and website for Manice Budd & Baggett, a trusts and estates firm in Manhattan, and rebuilt the site four years later on the same brand.
Do you know the advertising rules for lawyers?
Yes. We write to your state’s attorney advertising rules, and the firm signs off on the copy before launch.
Which other regulated businesses do you work with?
Licensed auto brokers, mortgage and financial firms, and other services with rules on what they can say. Vantage Auto Group’s site is written to New Jersey advertising rules.
Can inquiries go straight to the right person?
Yes. Each form can route by practice area or service, to an inbox, a CRM or both.
Can we keep our brand and only rebuild the site?
Yes. If the brand still carries the firm, we keep it and rebuild what is underneath, as we did for Manice Budd & Baggett.